Given the backdrop of occasional negative publicity/inadequate coverage of the NER, both in Print & Electronic Media, it seems that one of the first and foremost objectives of the IPR Sector NEC, would be to herald a new genre of publicity venture for the North Eastern Region in the country as a whole, if not the globe, by means of innovative concerted, cohesive and continuous multimedia campaign. The publicity exercise should pave the way for the socio-economic and cultural development and progress of the region towards actualization of the concept of ‘Look East Policy’ and NER ‘Vision 2020 Document’ in its true spirit and measure.